2019.10.13 Achieving our clients goals

Achieving our client' goals is the bench mark of success in every service field. Personality may be the vehicle of delivery but the achievement of what the client came for is what keeps the client coming back.

We do not need to know 'how successful' by any other standard than the regular presence of the client when the client is in need.

In psychoanalytic literature it has been asked, "What are we selling?" The answer was convoluted and obtuse, but the bottom line was we are there for the client's needs to be fulfilled. Distinguishing wants from needs may be important, theoretically. Manufacturing or enhancing unknown needs may be on the borderline of ethical behavior.

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